What is a PR agency?

“No story lives unless someone wants to listen. The stories we love best do live in us forever.” – J.K. Rowling, author

“Story, as it turns out, was crucial to our evolution — more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.” – Lisa Cron, Wired for Story”

“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” – Joe Lazauskas and Shane Snow, The Storytelling Edge

Business is all about communicating (making sure people know what you do and why to buy from you). PR is all about communication which in turn is all about telling your story.

Good public relations aren’t just about getting the most coverage. Instead, it’s about crafting a story that weaves into every conversation you have which then builds your brand. Whether that’s promoting your business through social media, encouraging customer to buy a product on your website or educating your audience through a feature. What matters is that you consistently tell your story in the best way possible to get yourself noticed for all the right reasons. Does that sound good? This is where a PR agency can help!

What does a PR agency do?

If your business is up and running and people are buying from you, then people are already talking about you. But, what if that’s not quite enough? Does your voice need to be a little bit louder? Do you want to influence your market? Do you need more customers? That’s where a PR agency can help.

PR is all about creating a conversation and cutting through the noise. Whether your business is large or small, bringing in the customers is all about spreading the message far and wide. Choosing the right message and communication channels that will get you recognised. It’s also about creating a positive image with your customers that will help you to stand out from the crowd (for all the right reasons).

A PR agency will tell your story to the ideal audience in a way they understand. Without your voice, no one will hear you which makes building a name for your business a whole lot harder.

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What do you get by working with a PR agency like Aura:

With over 20 years’ experience of working within the design, marketing and PR world, here at Aura we are a PR agency that can work with you to create a public relations campaign that delivers results. It’s not just about the big campaigns either, through the years we have worked with a range of customers with very different goals and budgets. Maybe it’s going online to boost your profile or securing an article in national titles – we’ve done it all!

Getting Personal

We take the time to get to know the real you so that we can build a campaign that gets you noticed and then keeps your audience engaged. We can only tailor a campaign for your business if we know why you exist, what you do, and why you do it.

Putting the passion into PR

We believe every one of our clients is important. We can honestly say that we will put 100% of our effort, creativity, and excitement into every single campaign we create for you. After all, we can only successfully deliver your story if we passionately believe in everything you do.

Let’s Explore

As the saying goes ‘knowledge is power’, which is why we thoroughly research the industry you work in, comparable products, and your competitors. After all, to make your voice heard, we need to shout a little smarter than the rest so we work with this information to create a communication strategy that meets your needs.

Know your audience

Let’s find out all about your ideal customers. What do they want, how can you help them, and where are they looking? It’s then our job to answer their questions to create a buzz.

Channel that energy

Now let’s take the story and make it buzz. Whether its traditional or digital PR, we can help you choose the best communication channel for your business. Your story deserves to be told – and we’ll make sure it’s heard.

Getting creative

Ok, so you may come to us with an idea for an article in a magazine, but why does it have to stop there? It doesn’t!! There are multiple ways to tell your story, it’s just a case of knowing what they are. After we’ve got to know your business, we can then explore all the different opportunities you have to promote your business and tell your story.

Getting results

Most of the time, PR is a marathon and not a sprint and it’s all about building the trust with your audience. We measure our activity so that we can report on the success of our activities and make an informed choice on the next steps.

Our PR Agency Services Include

Campaign Planning

Content writing

International communications

Social media

Crisis PR

Media Monitoring

Media Outreach