Aura PR Latest News & Blogs
So you think you’ve got a PR strategy
Taking a closer look at what a PR strategy really is, and why so many businesses don’t really have one. Here’s a scenario that is more common than we’d like. A business owner sits down with us, cup of tea in hand, and says "We've tried PR before and it didn't...
You’ve Heard of Reactive PR – But How Do You Actually Do It?
Watching a competitor land a well-timed quote in a story you had no idea was coming can feel a bit deflating, particularly when your business could have said something just as useful. What (almost certainly) happened is that someone on their team was monitoring the...
Been Told Your Website Needs Backlinks? Here’s What You Actually Need to Know
Everyone from your web developer to your aunt’s friend’s dog’s sister has said the word "backlinks" to you. Of course, you know what a link is, but how do you get the good ones and how does it work into your PR efforts? "Whether you are just getting started or looking...
Still Hiring a Marketing All-Rounder? What a PR Agency Actually Does, and Why Dedicated Support Wins
You wouldn't ask your accountant to fix the boiler. So why are you asking your social media exec to run your entire communications strategy? Let’s be honest, a marketing team usually starts with the best of intentions. Your business is growing, and you want a...
PR Retainer Fee – Is Your Agency Actually Doing What You Pay Them to Do?
Are you a business owner working with external agencies? How’s it going? Are you paying for their expertise but not sure what you’re really getting in return for your PR retainer fee? You know the situation. You’ve agreed a retainer package with the agency and, based...
Google’s Latest Update Should Make Business Owners Rethink Their Backlinking Strategy
Buying your backlinks can now actively hurt your rankings. Here's what's changed and why it matters for your business... If you're a business owner who's been watching your website rankings slip for no obvious reason,...
Paying for Paid Media? Here’s How to Ensure it’s Worth The Money
There is something reassuring about paid media. You agree the budget. You approve the wording. You know precisely where and when your brand will appear with no uncertainty and no waiting for editorial decisions. No chasing...
Are you using AI in content creation (and is it really such a bad thing?)
Let’s talk about the elephant in the virtual room: using AI in content creation and your digital business content. If you’re a small business in 2026 and no one on your team has asked Kate from HR “Hey, can AI write this blog for...
PR is here to stay. But you need trust, not volume
Building lasting trust is your most powerful PR strategy in 2026. Not filling the internet with more content. There was a moment not long ago when Sir Martin Sorrell famously declared that PR is dead and the future belongs to flooding the internet with content. ...