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PR Retainer Fee – Is Your Agency Actually Doing What You Pay Them to Do?
Are you a business owner working with external agencies? How’s it going? Are you paying for their expertise but not sure what you’re really getting in return for your PR retainer fee? You know the situation. You’ve agreed a retainer package with the agency and, based...
Google’s Latest Update Should Make Business Owners Rethink Their Backlinking Strategy
Buying your backlinks can now actively hurt your rankings. Here's what's changed and why it matters for your business... If you're a business owner who's been watching your website rankings slip for no obvious reason,...
Paying for Paid Media? Here’s How to Ensure it’s Worth The Money
There is something reassuring about paid media. You agree the budget. You approve the wording. You know precisely where and when your brand will appear with no uncertainty and no waiting for editorial decisions. No chasing follow-ups. For marketing teams juggling...
Are you using AI in content creation (and is it really such a bad thing?)
Let’s talk about the elephant in the virtual room: using AI in content creation and your digital business content. If you’re a small business in 2026 and no one on your team has asked Kate from HR “Hey, can AI write this blog for...
PR is here to stay. But you need trust, not volume
Building lasting trust is your most powerful PR strategy in 2026. Not filling the internet with more content. There was a moment not long ago when Sir Martin Sorrell famously declared that PR is dead and the future belongs to flooding the internet with content. ...
Marketing and Public Relations -Why Your Business Can’t Afford to Choose Just One
In today’s fast-paced, hyper-competitive market, all eyes are on marketing to drive results. Whether it's the constant push to hit sales targets, craft campaigns that cut through the noise, or trying to get the brand noticed,...
What Does A UK Public Relations Agency Really Cost?
If you’ve ever thought of hiring a UK Public Relations agency to get your business noticed you might, understandably, be nervous. After all, we’ve all heard of agencies that charge £40,000 or more per year as a minimum. That’s a hefty amount that is far out of reach...
The Ultimate Guide to Niche Marketing for Your Business
The Ultimate Guide to Niche Marketing for Your Business What Is Niche Marketing and PR How Is Niche Marketing Different from Traditional Marketing How to Create a Niche Marketing and PR Strategy to Promote Your Niche Business Niche Marketing FAQ Can a PR or Marketing...
Compare short form vs. long form content – which one is right for you?
Compare short form vs. long form content - which one is right for you? What is the difference between short form and long form content creation? What is short form content and why does it work? What is long form content and why does it work? Does short form or long...