Award Writing at Aura PR
We have a track record of getting awards for our clients. One thing we learned? You do NOT need to have a record-breaking year to win. Find out about our award writing service.
We work with businesses in all sorts of industries, and many of them have assumed that awards are reserved for the big headline moments with huge budget. The viral campaign, the record turnover…
Well, it’s not true!
Judges are often looking for something much more specific, and we can help you find it.
It could be a process you improved or a client relationship you turned around. A niche you serve better than almost anyone else. That’s usually enough to build a genuinely competitive award entry.
The harder part is the game of finding the right match that you have evidence for, structuring it against the judging criteria and writing it in a way that actually gets noticed. But then that’s where we come in.
Why enter business awards (apart from the obvious glory of winning)?
A strong award entry does more than sit on a shortlist. Even just reaching the final stages of an awards programme gives you a golden ticket to prove your credibility in front of an audience that hasn’t heard of you yet.
It’s easy social media material, but it’s also a foundation of trust for your service pages and general track history.
Once you’ve submitted, the same material keeps working for you:
- Social media content built around your entry or shortlisting
- Award logos and badges for your website, email signatures and proposals
- A case study that doubles up as new business collateral
- Third-party proof points for pitches and investor conversations
None of this requires a finalist trophy on the shelf. Being shortlisted, or even just entering a well-regarded programme in your sector, is proof you’re worth paying attention to.
Business awards – the niche advantage
Niche businesses often assume awards aren’t built for them. It’s usually the opposite. Specialist categories exist precisely because judges want to see depth in a particular sector, service or community, not another generalist entry competing against everyone. A tightly defined audience, a specific technical skill or an unusual business model can be a genuine advantage when the category rewards expertise rather than scale.
At Aura PR, we’ve written entries across a wide range of industries. We don’t need to be specialists in your field to write a strong submission.
Here’s our award writing entry process:
1. Research the awards
There’s no shortage of award ceremonies, the challenge is knowing which ones are actually worth your time. We research your industry and shortlist the programmes that align with your business and marketing goals, then set out the categories, deadlines and any entry costs so you can make an informed decision.
Once we have the list, we’ll provide all the information you need such as categories, deadlines and if there is a cost for entering. We can also advise on which awards are best for your business.
2. Plan ahead
Award deadlines have a habit of arriving faster than expected. We keep track of the calendar for you and flag, well in advance, when it’s time to start gathering the projects, products or services you’ll want to enter.
3. It’s all in the details
Don’t skip the groundwork. Let us do it for you. The strongest entries are the ones which have detailed foundations and absolutely flawless evidence, photography, by someone who has thoroughly read the eligibility rules.
We always make sure you have every single detail needed to give you the best possible chance.
4. Award writing
This is where the story comes together. A good award entry is no-fluff, evidence-based and to-the-point.
Marketing speak will not get past the judges. We manage approvals across everyone involved and edit until the entry is accurate, on-brand and ready to submit.
Once written, the same entry can be repurposed as a case study, a blog post or a series of social media updates, so it’s an excellent chance to repurpose some content.
5. Time to enter!
Before submission, we run the final checks: format, word count, photography and any category-specific requirements, so the entry isn’t disqualified on a technicality. After it’s gone in, we can handle post-entry promotion and liaise with the awards body on your behalf.
We only put entries forward when we believe they have a genuine chance of success. Volume isn’t the goal.
*Pssst, don’t worry, at Aura PR, we’re all about integrity. We only choose award entries based on their chance of success and not getting as many awards out the door as possible!
Award writing services from Aura PR
Whether you’re entering your first business award or building a longer-term strategy around industry recognition, we can manage the process end to end, from award entry research through to submission and promotion.
Get in touch to talk through which awards could work for your business.
To demonstrate our impact, here are our 2025 results
✨We’ve submitted entries into 22 different categories.
✨Achieved a 54% success rate at the shortlist stage.
✨31% of shortlisted entries went on to win.
