Digital PR That Earns You Coverage…and Customers
Great stories get talked about and organically linked to. Aura PR creates digital PR campaigns that land your business in the publications your customers actually read, earn the backlinks that Google rewards, build brand visibility and create the kind of authority that turns search visibility into sales.
No spammy link buying. No coverage for coverage’s sake. Just smart, sector-fluent digital PR that works as hard as you do.
Top keyword rankings isn’t guesswork, it’s THE work
You’ve got a brilliant business. Your website looks the part. So why are your competitors sitting above you on Google?
Put simply, they’ve made better decisions with their SEO strategy (Search Engine Optimisation) – and they’ve probably invested time and resources into getting backlinks. Every quality link and media mention is a vote of confidence, and Google is counting.
Though buying backlinks can now actively hurt your rankings, Google analytics latest updates reward links that are earned through genuinely useful, newsworthy content creation. That’s exactly what digital PR does.
Results that Google trends reward.
Media placements in the trade and national titles your buyer’s trust
Brand mentions that build recognition and credibility
Referral traffic from readers who are already interested
Expert positioning that makes you the name journalist’s call first
Your Digital PR Journey with Aura
We keep it simple, transparent and jargon-free. Here’s exactly what happens when you work with us.
Step 1: Discover The Free Audit & Chat
Every journey starts with a conversation (and usually a brew). We’ll review your current backlink profile, your existing coverage and how you stack up against competitors. You’ll leave with honest insight into where you stand, whether you work with us or not.
You get: a free digital PR and backlink audit, plus a no-obligation consultation.
Step 2: Strategy - We Learn Your World
This is where Aura is different. We don’t skim your website and start pitching. We get properly under the skin of your sector, your target audience and your goals, whether that’s SEMA racking standards, ICF construction methods or your trade association’s regulatory landscape. Then we build a digital PR content strategy with clear targets: the publications we’ll pitch, the links we’ll pursue and the KPIs we’ll measure.
You get: a tailored digital PR strategy, target media list and agreed success metrics.
Step 3: Create - Stories Worth Linking To
Journalists don’t link to adverts. They link to stories. We create the assets that earn attention: data-led research and surveys, expert commentary and thought leadership, newsjacking that puts your voice in trending conversations, and creative campaigns tailored to your industry’s media.
You get: newsworthy content marketing built around your expertise, not fluff.
Step 4: Earn - Link Building and Media Placements
Now the media outreach begins. We pitch your stories to the journalists, editors and publications that matter in your world, from specialist trade press to national online titles drawing on curated media databases and genuine, relationship-based outreach rather than mass-blast pitching. Because we speak your industry’s language, our pitches land. That means earned media coverage, quality editorial backlinks from high-authority referring domains, and brand mentions using your voice that build trust with both readers and search engines.
You get: coverage and links you could never buy, and wouldn’t want to.
Step 5: Measure - Proof, Not Promises
Every month, you’ll see exactly what your investment delivered: links earned (with domain authority), editorial coverage secured, referral organic traffic, ranking movement and share of voice. Then we refine, repeat and build momentum. Digital PR compounds, and every campaign makes the next one stronger.
You get: clear, honest reporting you can actually understand, and results that grow over time.
Digital PR Services, All Under One Roof
Link building campaigns – earned, white-hat backlinks that strengthen your domain authority
Media placements – features, comment and coverage in trade, regional and national online publications
Data-led digital PR campaigns – surveys, research and reports that journalists love to cite
Reactive digital PR and newsjacking – putting your expert voice into breaking industry stories
Thought leadership – positioning your people as the go-to experts in your field
Digital press office – press release creation, journalist requests and media relations, handled
Content marketing for coverage – expert articles, guides and resources built to earn links
Reporting and analysis – transparent monthly reporting on links, coverage and search rankings
Why Aura for Digital PR?
There are plenty of digital PR agencies. Very few take the time to understand your industry first.
We’ve spent years embedded in specialist and regulated sectors: warehouse and racking safety, construction and ICF, manufacturing and logistics, trade associations, tech and growing SMEs. That depth means:
Less briefing time for you. We already speak the language.
Pitches that land. Journalists trust sources who clearly know their stuff.
Links that make sense. Relevant coverage in relevant places, which is exactly what Google Analytics rewards.
If you think your sector is too niche for digital PR, you’ve come to the right place.
We Run on Results, not Promises
What clients say
Richard Kendrick, Arboreal Marketing
“Aura PR has real expertise in concrete link acquisitions with key content partnerships, associations and media outlets. They support the long-term SEO work we deliver to clients which means they consistently see an increase in media coverage and a return on investment.”
Christopher Stride, Chairman, ICFA
“One of the biggest benefits is the time they put into educating themselves about our business and our industry issues. I trust Becky’s experience and skills completely.”
Be the Name Everyone Links To
Ready to start work with a digital PR agency?
Our digital PR service will help you to improve search engine results with organic growth, create brand awareness and build authority links through a mix of digital marketing, social media and traditional PR practices.
Let’s start with a free, no-obligation digital PR audit. We’ll show you where you stand, where your competitors are winning, and exactly how a digital PR agency could change that.
Prefer to talk it through first? Call us on (+44) 7939 328 896 or email becky@aurapr.co.uk
