Marketing

 

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us” – Steve Jobs.

Marketing has come a long way from just making stuff and selling it. Yep, there’s a whole lot more to it now. Today, the concept is about really understanding what your customers want and showing them why your business is just what they need. It’s not that tricky but it does take time, research and a lot of knowledge to get the mix just right.

But do you need it? Definitely! Good marketing is key to finding your spot in the market, building relationships with your customers, and driving the growth you’re after!

What can a marketing agency do for me?

Marketing is all about creating a good strategy to work with, one that will pull out your most USP and put you in the right spotlight to get you noticed. As a Marketing agency, that’s what we do – day in, day out. Using our knowledge and creativity we create a bespoke plan for your business that enhances the most effective traditional and digital marketing tools and platforms that will showcase you in the best way possible.

Of course, the market is always changing and, by setting goals and keeping an eye on the market, we have the adaptability and open-mindedness to ensure ongoing success.

marketing agency lincoln

What do you get by working with us:

Let’s be honest, running any business is hectic, and it’s not always possible to hire a big in-house team to get things moving. What you need is a small agency like us, equipped with the skills and experience to manage everything for you. Whether your business is big or small, and whether you need B2B or B2C marketing, we’ve got you covered.

Market research

One of our key strengths is keeping a close eye on the market. Who’s doing what, when, why and how? What’s trending? What are your competitors saying, and who are their customers? We’re good at being nosey and it comes in handy for crafting the best strategy for your brand.

Finding your audience

Let’s face it, how can you promote your product effectively if you don’t know who you’re talking to? Here we dive deep to identify and segment your ideal target market, analysing their demographics, lifestyle, personality, interests, and buying behaviour to ensure we reach the right people.

Marketing mix

This is the foundation of your marketing strategy. We’ll help you define the core value of your product, determine the right pricing strategy to achieve your desired ROI, identify the best places to sell your products, and craft effective promotional tactics. From advertising, press releases to sponsorships and events, we’ll ensure your message reaches your audience in all the right places.

Branding

You might think branding is just about designing your logo, website, or creating brochures and leaflets— of course, they’re all important – but it goes much further than that. It’s about crafting a compelling story, building a solid reputation, and leaving your customers with a lasting impression that they’ll remember.

Campaign planning

It’s time to put that strategy into action. At Aura, we like to think we’re pretty good at thinking outside the box – coming up with creative ideas that’ll get your voice heard and make you shine. Whatever the topic, we’ll be on it.

Customer relationship

The customer is interested, so what happens next? This is where we bring in the marketing funnel, ensuring there are no leaks and that we guide your customers through to conversion and loyalty. But this can’t happen without building strong relationships – something we’re great at. We regularly interact with customers, gathering their feedback, and seamlessly integrating it into your next strategy.

Data analytics

Everything is up and running, so now it’s time to analyse the results. Yes, that’s right—marketing work never stops! In fact, it’s just getting started. By understanding what works well and what captures your customers’ interest, we can now go back to update your marketing strategy or create an entirely new one. It’s only this way that we can continuously drive sales and boost ROI for your business.