by Becky Green | Jun 18, 2026 | Uncategorized
You wouldn’t ask your accountant to fix the boiler. So why are you asking your social media exec to run your entire communications strategy? Let’s be honest, a marketing team usually starts with the best of intentions. Your business is growing, and you want a...
by Becky Green | May 27, 2026 | Uncategorized
Are you a business owner working with external agencies? How’s it going? Are you paying for their expertise but not sure what you’re really getting in return for your PR retainer fee? You know the situation. You’ve agreed a retainer package with the agency and, based...
by Becky Green | Apr 7, 2026 | Uncategorized
There is something reassuring about paid media. You agree the budget. You approve the wording. You know precisely where and when your brand will appear with no uncertainty and no waiting for editorial decisions. No chasing follow-ups. For marketing teams juggling...
by Kirsty | Jan 19, 2026 | Public Relations, Uncategorized
Building lasting trust is your most powerful PR strategy in 2026. Not filling the internet with more content. There was a moment not long ago when Sir Martin Sorrell famously declared that PR is dead and the future belongs to flooding the internet with content. ...
