Been Told Your Website Needs Backlinks? Here’s What You Actually Need to Know About Building Backlinks

by Becky Green | Jul 27, 2026 | Uncategorized

Everyone from your web developer to your aunt’s friend’s dog’s sister has said the word “backlinks” to you. Of course, you know what a link is, but how do you get the good ones and how does it work into your PR efforts? “Whether you are just getting...

Still Hiring a Marketing All-Rounder? Discover What Does a PR Agency Do – and Why Dedicated Support Beats Wearing Too Many Hats

by Becky Green | Jun 18, 2026 | PR Agency

You wouldn’t ask your accountant to fix the boiler. So why are you asking your social media exec to run your entire communications strategy? Let’s be honest, a marketing team usually starts with the best of intentions. Your business is growing, and you want a...

PR Retainer Fee – Is Your Agency Actually Doing What You Pay Them to Do?

by Becky Green | May 27, 2026 | PR Agency

Are you a business owner working with external agencies? How’s it going? Are you paying for their expertise but not sure what you’re really getting in return for your PR retainer fee? You know the situation. You’ve agreed a retainer package with the agency and, based...

Paying for Paid Media? Here’s How to Ensure it’s Worth The Money

by Becky Green | Apr 7, 2026 | Paid Media

There is something reassuring about paid media. You agree the budget. You approve the wording. You know precisely where and when your brand will appear with no uncertainty and no waiting for editorial decisions. No chasing follow-ups. For marketing teams juggling...

Are you using AI in content creation (and is it really such a bad thing?)

by Becky Green | Feb 11, 2026 | Marketing

Let’s talk about the elephant in the virtual room: using AI in content creation and your digital business content. If you’re a small business in 2026 and no one on your team has asked Kate from HR “Hey, can AI write this blog for me?”… then you’re probably behind the...