by Becky Green | Oct 29, 2026 | PR Strategy
Taking a closer look at what a PR strategy really is, and why so many businesses don’t really have one. Here’s a scenario that is more common than we’d like. A business owner sits down with us, cup of tea in hand, and says “We’ve tried PR before and...
by Becky Green | Sep 10, 2026 | Public Relations
Watching a competitor land a well-timed quote in a story you had no idea was coming can feel a bit deflating, particularly when your business could have said something just as useful. What (almost certainly) happened is that someone on their team was monitoring the...
by Becky Green | Jul 27, 2026 | backlinks
Everyone from your web developer to your aunt’s friend’s dog’s sister has said the word “backlinks” to you. Of course, you know what a link is, but how do you get the good ones and how does it work into your PR efforts? “Whether you are just getting...
by Becky Green | Jun 18, 2026 | PR Agency
You wouldn’t ask your accountant to fix the boiler. So why are you asking your social media exec to run your entire communications strategy? Let’s be honest, a marketing team usually starts with the best of intentions. Your business is growing, and you want a...
by Becky Green | May 27, 2026 | PR Agency
Are you a business owner working with external agencies? How’s it going? Are you paying for their expertise but not sure what you’re really getting in return for your PR retainer fee? You know the situation. You’ve agreed a retainer package with the agency and, based...
