What Is a Digital Marketing Agency?
In today’s world, being online isn’t just an option, it’s essential for building a successful business. The internet is the largest and most dynamic marketplace for finding customers and maximising ROI. Think of it as the modern-day Yellow Pages.
With billions of people online, putting your business out there can feel daunting. Not only is there pressure to get it right, but you also need to stand out from the competition!
Sure, anyone can post on social media, spend thousands on ads, or create a flashy website. But not everyone achieves the engagement, leads, and conversions they need. Success requires more than just effort; it takes creativity, experience, and time. Consistently managing, analysing, and growing your audience, while building engaging content and lasting relationships – it’s a lot of work. This is where a digital marketing agency can help!
How can a digital marketing agency help your business?
You may be wondering, how is digital marketing any different from traditional marketing? The main difference lies in the tools and channels we use. Instead of relying on print, radio, or TV, digital marketing uses the internet and other forms of digital communication to connect with your potential customers.
The Benefits? There are many, but here are our favourites:
1. Wider Audience Reach:
It allows you to reach a much broader audience, far beyond your local area.
2. Cost-Effective:
It’s affordable. You can start by generating organic traffic, which, if done well, can naturally attract visitors to your site. With a small budget, you can launch targeted campaigns and ads to extend your reach.
3. Better relationships:
It enables two-way communication, allowing you to directly interact with your customers (on a one-to-one basis if you like). This helps to build brand trust and loyalty.
4. Real-Time Analytics:
You can measure your results in real-time. By tracking detailed analytics, you’ll know exactly what’s working and can adjust your strategies accordingly.
What do you get by working with us:
As your digital marketing agency sidekicks, we’ll manage all your digital marketing for you. From crafting strategies and creating content to setting up campaigns, posting and analysing the results – we’ve got you covered. While you focus on running your business, you can leave all the digital work to us! And, of course, before we do anything, we’ll get your approval to make sure you’re happy with the work before it goes live.
As a digital marketing agency, we’re incredibly flexible and we can find the best way to work with you to suit your business needs. Whether that’s working on a one-off digital project or creating a complete package that looks after your marketing, public relations and branding. Think of it as your pick and mix selection for promoting your business. Alternatively, we can support the activities of your marketing team, maybe that’s through creating a dynamic presentation or entering awards that will get you noticed. We’re here to help!
Social media
No matter the platform, as your digital marketing agency we’ll sprinkle the magic your social media channels need to make them shine! With an effective social media content strategy, we’ll make sure your posts hit all the right notes – highlighting key content pillars and cornerstone topics and using a mix of social media formats to get your message out there.
Growing your presence will take time, especially if we’re going the organic route. But don’t worry, we’ve got it covered and are all about boosting your brand awareness and engagement!
Ad campaign
Looking for a kick? Let’s cook up an innovative ad campaign that’ll help you make some noise! Whether it’s writing up descriptions to showcase your best USPs or designing eye-catching visuals that truly reflect your brand, we’ll go the extra mile to make sure your campaign stands out from the crowd. You can trust us to work with your budget to get the most bang for your buck!
Content marketing
To attract the leads you need it’s not just about having a pretty website. It’s also about offering valuable, insightful materials that your customers crave. Nowadays, people are always on the lookout for ways to learn and grow, so offering content that addresses their needs is key!
Whether it’s blogs, newsletters, or infographics, these tools are a total game changer. When done right, they naturally get people interested in what you’re all about. Not only does this showcase your expertise, but it also gets potential customers excited about your business.
SEO
Ever wondered how to get on the first page of Google? It all comes down to mastering SEO (Search Engine Optimisation). Not sure what SEO is? To put it simply, it’s about using the right words and phrases that your potential customers are typing into Google when searching for your products or services. For example, if you sell cat food, you’ll want to use keywords like “buy cat food,” “Persian cat food,” or “best food for long-haired cats.”
But here’s the thing—it’s not just about picking some words and crossing your fingers. Factors like keyword difficulty, search volume, and how relevant they are to your business all come into play. SEO takes a lot of behind-the-scenes work to get it right. But luckily at Aura, we’ve been perfecting it for some time. Plus, we’re SEMrush certified, so you know you’re in good hands!
Email marketing
Let’s face it, people are swamped with emails every day. So how do you get them to actually hit that ‘open’ button and read yours? Well, at Aura, we’re pretty proud of our track record in making it happen.
The secret? It’s all about hitting the right tone, using the perfect words, and getting the approach just right. Nail this, and you’ll have people replying back in no time. Sure, it can be tricky, but with our years of experience and writing know-how, you can count on us to make your email marketing shine.
Data analytics
When it comes to analysing your performance, it’s true to say we’re total geeks. We absolutely love it!
With the tools we’ve got up our sleeves, we’ll be keeping a close eye on how things are performing all the time. We’ll track the results and compare them to past data, making sure we know exactly what’s working and what isn’t. By figuring out what hits the mark, we’ll get a clear picture of what your customers are really looking for and use that insight to make your next batch of content even better.