Tone of voice branding
Your tone of voice branding is the personality behind everything you write.
It’s what makes your audience feel something …and feel it about you.
At Aura PR, we’ll help you find it, bottle it, and use it whenever you need it – to get your message out to the world. So you sound just like you, every single time.
What is a brand voice?
Tone of Voice is not what you say. It’s how you say it.
Every word your business puts out there from a brief social media caption to an email campaign right through to hefty case studies or even an out of office notification, says something about who you are. Most businesses can explain what they do, but not so many can talk in a way which really connects with the right audience.
You know the warmth, wit, authority, or energy that makes your audience think: “Yes. That’s the company for me.”? That is very often a result of a well-executed brand voice.
Without it, your communications can feel disjointed, or worse, forgettable. Forgettable voices that could have been written by anyone in your industry are common, but commonly unsuccessful. Fail on the voice and it results in poor brand recognition and customers who don’t know what they’ll get with your company.
With a clearly defined tone of voice, everything you write feels like a splash of colour which is unmistakably, brilliantly you.
Do I need guidance on tone of voice branding?
From new businesses finding their brand identity to established organisations who’ve simply lost the plot a little, we’ve got the tools to help your business.
Services include:
Tone of voice audit
It’s always worth an audit to learn more about what you could be doing. If you’re not entirely sure where you’re going wrong, or you just think it could be a bit better, we’ll review your existing content across your website, social media posts, and printed materials and help you pull out those pain points. Then we’ll tell you how you can fix it, with a no nonsense, actionable guide.
Tone of voice development
Not found your voice yet? Our team will work with you to uncover the personality and core values inside your brand identity. Once we know this, we can find out what makes your target audience tick and how to increase brand awareness.
We’ll then understand the audience profiles and make sure we develop a content strategy and brand voice that reaches out to them. From there, we develop a distinctive brand tone of voice that’s 100% you …You won’t be mistaken for anyone else in your sector again!
Voice brand guidelines
Once we’ve created your tone of voice, it’s time to capture it all in a clear, easy-to-use communication guidelines for your in-house team, freelancers, and other writers. Think of it as your writing bible, complete with real examples, dos and don’ts, word choice, content format and practical advice.
Tick these boxes and it enables anyone on your team to write confidently in your brand personality. No more back and forth with rounds of edits, and no more off-brand content going out.
Team training
Linked to the above voice guidelines, we offer hands-on tone of voice workshops that bring your team up to speed, get everyone singing from the same hymn sheet, and make consistent communication second nature, from your marketing manager to your receptionist.
Content refresh
Already have copy that needs a new lease of life. We’ll take your existing website pages, brochures, or marketing materials and rewrite them in your shiny new brand voice so everything feels fresh, coherent, and properly on-brand from day one.
Our Approach
No generic templates. No copy-and-paste brand speak. Just a process that gets to the heart of who you really are.
We dig into what makes you different.
What do your best customers love about you? What’s the part of your story that peaks everyone’s interest? We get under the skin of your brand to identify the brand personality traits and core values that make your voice your own.
We build and test your voice
We don’t do half measures. If we’re creating a great brand tone of voice, we want proof that it works. Which is why we bring your tone of voice to life in real content, not just abstract principles. You’ll see exactly how it sounds across different channels and contexts, so there are no surprises when it lands in front of your target audience.
We hand it over!
We’re not the sort of agency to gatekeep the good stuff. Your brand voice guidelines are yours to keep and use clear, practical, and jargon-free. Though we will absolutely stick around in the background for any training sessions, tips and workshops for your teams.
Whether you’re starting fresh on your communication style or freshening up your brand voice, let’s have a chat about finding and keeping a brand tone that truly sounds like you.
That’s not all we can do. We can also help write blog posts, manage social media platforms, create visual content, develop a content strategy or work on your digital marketing.
Let’s do it!