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PR is here to stay. But you need trust, not volume

PR is here to stay. But you need trust, not volume

by Kirsty | Jan 19, 2026 | Public Relations, Uncategorized

Building lasting trust is your most powerful PR strategy in 2026. Not filling the internet with more content. There was a moment not long ago when Sir Martin Sorrell famously declared that PR is dead and the future belongs to flooding the internet with content. ...

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