Struggling With Social Media?
Let’s fix that!
Are you stressed about keeping up with your social media? Do you feel you never have enough time to get regular posts out? Are you struggling to come up with something new to say that will ring true with your customers? Then partnering with a UK social media marketing agency like us is what you need.
We know that for business owners, running a company is already a full-time job, and adding social media management on top can feel overwhelming. That’s not even considering content planning, writing captions, and picking the perfect images to boost your brand’s awareness, engagement, and conversions.
But let’s face it, in today’s digital world, having a strong online presence isn’t just optional—it’s an absolute must! In today’s competitive market, social media marketing has to form a crucial part of your marketing mix. After all, your potential customers are online, and it’s the first place they’ll head when finding out about your business.
But what if you didn’t have to juggle it all yourself?
Imagine having someone in the corner who’s up-to-date with the latest trends, knows exactly what to post, and takes care of it all for you. That’s where Aura, your trusted UK social media marketing agency comes in! Let us handle your social media management, so you can focus on running your business.
What can a UK social media marketing agency do for me?
Ever find yourself scrolling through social media platforms and suddenly pausing on a post? What was it that made you stop? Was it a relatable message, a captivating image or video, or maybe even the catchy music?
Well, our job is to make people do exactly that when they see your brand. As your UK social media marketing agency we create social media strategies and marketing campaigns that get those scroll-stopping moments. We turn followers, views, likes, comments, and shares into loyal customers—and maybe even friends!
But of course, to make that magic happen it’s going to take time, consistency, and a wealth of experience.
What do you get by working with us:
Know What’s Trending
Conversations on social media move so fast. One minute you’re on top of the latest news, and the next, you’re totally out of the loop!
To keep up with it all, you’ve got to keep a close eye on the trends. It may be those headline-grabbing, nationwide topics that need a hook to make them relate to your business. Or perhaps it’s those smaller conversations all your competitors are talking about. Work out what everyone is saying and then craft posts that are fresh, relevant to your business and keep you ahead of the curve.
Choose the best social channels for your business
On social media, so many companies make the big mistake of opening an account on every channel and then plugging away on dishing out lots of posts. But is this working for you?
It’s a common mistake but go for the ‘bigger is better’ frame of mind and you could be missing out. Is your style of messaging getting you noticed by your customers? Have you tweaked your social media strategy to fit the channel – after all each platform is its little world with its own nuances. Are all the digital channels getting results? Do you have a plan if at first, it doesn’t work?
We’ll work with you and your marketing strategy, to make sure you’re showing up in all the right places and connecting with your target audience. We’ll then make full use of the tools available on each social media channel —like posting full articles on LinkedIn or creating eye-catching Reels and Stories on Instagram – to really grab the attention of your audience.
Create meaningful content
At the end of the day, your target audience wants content that feels like you’re talking right to them. Showing them how you meet their needs and deliver real value. But let’s be honest, saying the same thing over and over again won’t cut it. To keep things fresh, you need to mix it up with different content pillars—switching topics and exploring new angles that keep your brand exciting.
Here’s how we do it:
• Designs that pop – First impressions matter! Whether it’s a stunning photo, a slick video, or a graphic that’s totally on-brand, your content needs to catch the eye.
• Captions that hook – If the first few lines on your social media post don’t grab attention, your customers will scroll right past. That’s where we come in—with our PR and copywriting magic, we craft those irresistible opening lines that make people want to hit “read more.”
How does it work?
Are you convinced you need help with your social media management services?
We are social media specialists who work with all different types of businesses to get them noticed online. We use our experience in PR, marketing and digital marketing to build successful campaigns that deliver.
Scheduling and Posting
Consistency is the name of the game on social media. Every month, we’ll put together a complete schedule for you. This will include posts on industry updates, company expertise, product promos and even something a little fun (just once in a while). We’ll plan everything out in advance and make sure it’s all set to go while keeping a close eye on the most effective days and times to post. And if you’re running paid or sponsored ads, don’t worry—we’ll make sure every detail is handled. From timing to targeting, we’ll optimise everything to get the best results and ensure you meet your social media goals.
Communicating
Content is great, but it’s only by interacting with your ideal customers that you’ll really see the potential for success and deliver a return on investment. As your UK social media marketing agency, responding to comments and messages is the best way to connect, raise product awareness and build the relationships you need to drive conversions. And if a customer reaches out, don’t worry, we’ll check with you first to see what you’d like us to say, or, if it’s best, we’ll direct them straight to you.
Analytics
At Aura, we are a social media agency in Lincoln who like to keep a close eye on everything—yes, every single post that goes live! From the overall number of followers and page engagements each month to impressions and clicks on every post – we track it all. Let’s be honest, not every post is going to be a viral hit. But, by monitoring the activity we can work out what’s hitting big, and then plan in the best course of action.
We review your performance and conversion rate and then feed this back to your digital marketing strategy to help your business grow. Only by analysing what works, what to change and how to grow can we help to drive sales and guarantee long-term success.
Training
It’s a well-known fact that the higher the engagement on your post, the wider the audience you’ll reach. Exactly what your business needs!
But did you know that getting your employees positively engaging with your company social media posts improves lead quality and grows traffic? Sounds good but where to start? Did you know that at Aura PR we are an expert team of social media specialists who can provide training that will get your employees feeling confident about posting on social media. We’ll also help them know how to engage positively with your company social media posts and the main things to avoid. Get it right and your employees will give your company a boost.
To demonstrate our impact, here’s our 2024 results:
✨ICFA: Comparing the average number of clicks in Q1 to Q4, there was an increase of 189%
✨TEEPEE : Comparing the average number of reach in Q1 to Q4, there was an increase of 80%
✨SEMA: Comparing the average number of comments in Q1 to Q4, there was an increase of 67%