What Is a Marketing Agency?
Marketing has come a long way from just making stuff and selling it. Yep, there’s a whole lot more to it now. Today, the concept is about really understanding what your current and potential customers want, enhancing the user experience and showing them why your business is just what they need. It’s not that tricky but it does take time, research and a lot of knowledge to get the mix just right.
But do you need it? Definitely! Good marketing is key to finding your spot in the market, building relationships with your customers, and driving the growth you’re after!
What Can a Marketing Agency Do For Me?
Marketing is all about creating a good strategy to work with, one that will pull out your most USP and put you in the right spotlight to get you noticed. As a Marketing agency, that’s what we do – day in, day out. Using our knowledge and creativity we create a bespoke plan for your business that enhances the most effective traditional and digital marketing channels and tools that will showcase you in the best way possible.
Of course, the market is always changing and, by setting goals and keeping an eye on the market, we have the adaptability and open-mindedness to ensure ongoing success.
What do you get by working with a Marketing agency like Aura:
Let’s be honest, running any business is hectic, and it’s not always possible to hire a big in-house team to get things moving. What you need is a small agency like us, equipped with the skills and experience to manage everything and help you meet your marketing objectives. Whether your business is big or small, and whether you need B2B or B2C marketing, we’ve got you covered.
Market research
One of our key strengths is keeping a close eye on the market. Who’s doing what, when, why and how? What’s trending? What are your competitors saying, what marketing channels are they using and who are their customers? We’re good at being nosey and it plays a key role in crafting effective marketing strategies for your brand.
Finding your audience
Let’s face it, how can you promote your product effectively if you don’t know who you’re talking to? Maybe you’re a B2B company that needs to build partnerships with clients or you’re a B2C looking to drive sales. We dive deep into market trends to come up with a strategic approach that creates sales and marketing opportunities. We identify and segment your ideal target market, analysing their demographics, lifestyle, personality, interests, and buying behaviour to ensure we reach the right people.
Marketing mix
This is the foundation of your marketing strategy. We’ll help you define the core value of your product, determine the right pricing strategy to achieve your desired ROI, identify the best places to sell your products, and craft effective promotional tactics. From advertising, press releases, social media platforms to sponsorships and events, we’ll ensure your message reaches your audience in all the right places.
Branding
You might think branding is just about designing your logo, website, or creating brochures and leaflets— of course, they’re all important – but it goes much further than that. It’s about creative solutions that craft a compelling story, build a solid reputation, and leave your customers with a lasting impression that they’ll remember.
Campaign planning
It’s time to put those marketing goals into into action. At Aura, we like to think we’re pretty good at thinking outside the box – coming up with creative ideas that’ll get your voice heard and make you shine. We have a wide range of marketing disciplines to hand, from visual content creation, social media advertising, search engine optimisations to building up your digital channels. Whatever the area, we’ll be on it.
Customer relationship
The customer is interested, so what happens next? This is where we bring in the marketing funnel, ensuring there are no leaks to guide your customers from conversion through to loyalty. But this can’t happen without building strong relationships – something we’re great at. We regularly interact with customers, gathering their feedback, and seamlessly integrating it into your next strategy.
Data analytics
Everything is up and running, so now it’s time to analyse the results. Yes, that’s right—marketing work never stops! In fact, it’s just getting started. We want to understand what marketing services work well, performance levels and what makes for loyal customers. By knowing this information we can go back and regularly update your marketing strategy (or create an entirely new one) using data-driven improvements. It’s only this way that we can continuously drive sales and boost ROI for your business.
Marketing Budget
Let’s be honest, we’d all love an endless marketing budget, but in reality there are limits on what you can spend. You need reassurance that your activity will deliver on your marketing ROI. One of the advantages of working with a small marketing agency like Aura PR is that we are marketing specialists who know how to maximise your budget. If you can afford online advertising, great, but if not we know how to give your organic social media marketing a boost. Need to launch a product but can’t afford a big marketing campaign, that’s fine, we can find cost-effective solution that will also work. Whatever your budget, we can come up with innovative ideas that will give your marketing efforts the zing they need.