Services

Thinking about working with a PR and marketing agency?

This is the service you’ll get when working with Aura PR. Let’s walk you through the process, step by step:

Step 01
Let’s start with a cuppa
and a good ol’ chat!

Because honestly, what better way to get to know each other? We’ll sit down (virtually or in person) and have a lovely conversation about your business. Afterward, we’ll take away our notes and dive into some in-depth research. This includes looking into your industry, your audience, and even your competitors. Only by doing this can we fully understand the ins and outs of your business and offer the right PR and marketing solutions tailored to you.

Step 02
Time for a deep dive

After we’ve done our homework, we’ll have another chat to go over what we’ve found. This is where we get a bit more serious and talk about your business goals, your vision for the future, and what communication and marketing strategies work best for you. Basically, we’ll dig into what makes your business tick and where you want to go.

Step 03
The Goldilocks proposal

Now comes the fun part! We’ll create a bespoke proposal that outlines a number of different options. Think of it like the Goldilocks approach, you’ll get at least three packages with different price points, so you can pick the one that feels “just right” for your needs and budget. Example packages could include:

• Bronze package – Management of your social media account and a blog post each month

• Silver package – Everything in the Bronze, plus digital marketing services to include management of your website and SEO

• Gold package – Everything in Sliver, plus research and liaison with your chosen magazines to secure free and/or paid for placements. This package also includes writing your articles to suit the editorial style of the magazine.

Step 04
Let’s get Strategic

Once you’ve chosen your package, it’s time to roll up our sleeves and put together a detailed plan. This includes all the communication tasks, resources, and deadlines. We might need a little help from you here, just to make sure we’re on the same page about how you want your business to be represented. But don’t worry, once we nail down your tone of voice and style, the rest is smooth sailing!.

Step 05

Ready to get working!

Once the initial planning and preparatory work is out of the way it’s time to get going and get out there. We are very adaptable in our approach and it’s up to you whether you prefer to take a hands-on or hands-off approach. Maybe you’d prefer for us to take the plan and put everything into action with only your approval needed before sending out communications, or perhaps you prefer to keep a close eye on things and would prefer weekly updates. Whatever your style, we can work with you.

Step 06

Review, refine, repeat.

Of course, our work doesn’t end with just getting things done, we’ll also review the success of work or campaigns. We’ll keep an eye on the data, review the results, and make adjustments to keep things on track or take advantage of new opportunities. The goal is to continuously improve your communications plan and help you reach your business goals.

Sounds good?
Why not give us a call and turn that kettle on?

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