If you want the perfect way to ‘sell’ your product or service without really ‘selling’, then try the educational approach. This is exactly what we did for Elevate. With refreshed branding established and new products in the pipeline, it was the perfect time for them to write a CPD which they could present to specifiers and major developers. We first created a slide plan for their CPD presentation on designing for sustainability with roofing systems. Once this was approved, we created the slide deck making sure the information was presented in an engaging format that moved away from the traditional words and image format. The presentation met all criteria to become a RIBA Approved CPD which includes the most current information on health and safety guidance and understanding fire risks.
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