Social Media Management
Are you stressed about keeping up with your social media? Do you feel you never have enough time to get regular posts out? Are you struggling to come up with something new to say that will ring true with your customers?
We know that running a business is already a full-time job, and adding social media management on top can feel overwhelming. That’s not even considering content planning, writing captions, and picking the perfect images to boost your brand’s awareness, engagement, and conversions. But let’s face it, in today’s digital world, having an online presence isn’t just optional—it’s an absolute must! Your customers are online, and it’s the first place they’ll head when finding out about your business.
So, what if you didn’t have to juggle it all yourself?
Imagine having someone in the corner who’s up-to-date with the latest trends, knows exactly what to post, and takes care of it all for you. That’s where Aura comes in! Let us handle your social media, so you can focus on running your business.
What can a social media agency do for me?
Ever find yourself scrolling through social media and suddenly pausing on a post? What was it that made you stop? Was it a relatable message, a captivating image or video, or maybe even the catchy music?
Well, our job is to make people do exactly that when they see your brand. We create strategies that get those scroll-stopping moments, turning followers, views, likes, comments, and shares into loyal customers—and maybe even friends!
But of course, to make that magic happen it’s going to take time, consistency, and a wealth of experience to get there.
What do you get by working with us:
Know What’s Trending
Conversations on social media move so fast. One minute you’re on top of the latest news, and the next, you’re totally out of the loop!
To keep up with it all, you’ve got to keep a close eye on the trends. It may be those headline-grabbing, nationwide topics that need a hook to make them relate to your business. Or perhaps it’s those smaller conversations all your competitors are talking about. Work out what everyone is saying that then you can craft posts that are fresh, relevant to your business and ahead of the curve.
Choose the best social channels for your business
On social media, so many companies make the big mistake of opening an account on every channel and then plugging away on dishing out lots of posts. But is this working for you?
It’s a common mistake but go for the ‘bigger is better’ frame of mind and you could be missing out. Is your style of messaging getting you noticed by your customers? Have you tweaked your social media strategy to fit the channel, after all each platform is its own little world with its own nuances. Are all the channels getting results? Do you have a plan if at first it doesn’t work?
We’ll work with you and your marketing strategy, to make sure you’re showing up in all the right places to ensure you connect with your audience. We’ll then make full use of the tools available on each social media channel —like posting full articles on LinkedIn or creating eye-catching Reels and Stories on Instagram – to really grab the attention of your audience.
Create meaningful content
At the end of the day, your audience wants content that feels like you’re talking right to them—showing how you meet their needs and deliver real value. But let’s be honest, saying the same thing over and over won’t cut it. To keep things fresh, you need to mix it up with different content pillars—switching up topics and exploring new angles that keep your brand exciting.
Here’s how we do it:
• Designs that pop – First impressions matter! Whether it’s a stunning photo, a slick video, or a graphic that’s totally on-brand, your content needs to catch the eye.
• Captions that hook – If the first few lines on your social media post don’t grab attention, your customers will scroll right past. That’s where we come in—with our PR and copywriting magic, we craft those irresistible opening lines that make people want to hit “read more.”
Scheduling and Posting
Consistency is the name of the game on social media. Every month, we’ll put together a complete schedule for you. We’ll plan everything out in advance and make sure it’s all set to go while keeping a close eye on the most effective days and times to post. And if you’re running paid or sponsored ads, don’t worry—we’ll make sure every detail is handled. From timing to targeting, we’ll optimise everything to get the best results.
Communicating
Interacting with your customers is just as crucial! Responding to comments and messages is the best way to connect and build the relationships you need to drive conversions. And if a customer reaches out, don’t worry. We’ll check with you first to see what you’d like us to say, or, if it’s best, we’ll direct them straight to you.
Analytics
At Aura, we keep a close eye on everything—yes, every single post that goes live! From the overall number of followers and page engagements each month to impressions and clicks on every post, we track it all. Let’s be honest, not every post is going to be a viral hit. But, by monitoring the activity can we work out what’s working, and plan in what to do next.
Training
It’s a well-known fact that the higher the engagement on your post, the wider the audience you’ll reach. Exactly what your business needs!
But did you know that getting your employees positively engaging with your company social media posts improves lead quality and grows traffic? Sounds good! Where to start? Did you know that at Aura PR we can provide training that will get your employees feeling confident on posting on social media. We’ll also help them know how to engage positively with your company social media posts and the main things to avoid. Get it right and your employees will give your company a boost.