Awards Entry Writing
Has this year been amazing for your business? Have you lots of great achievements to shout about? Great, maybe it’s time to enter some awards.
But hold on! We know, and you know, that your project, service or product is great, but is it enough to win an award? You may not realise it but compiling all the evidence you need to make an award-winning entry takes a lot of work.
However, get your project, product or services to the final stages of an awards ceremony and it’s the best platform to prove your worth. Look at it as the perfect way to make your business stand out and get you noticed by your customers. Even better, it creates some great opportunities to promote yourself. Take your award entry and you can generate social media posts, put the award logo on your emails and website and promote your product, service or project.
At Aura PR, we have decades of experience in creating award entries that sparkle. We can write a submission that will bring your story to life and make sure your entry gets noticed by the judges. We don’t even need to be specialists in your industry, writing a compelling award entry is all about understanding what the award category is asking for. We then ask the right questions and pull out all the facts and information to create your entry.
Here’s our award entry process:
1. Research the awards
Most industries will host awards. After all, it’s the ideal way to raise awareness of each industry and get recognition for the good work that goes on.
The problem is, there are a whole host of award ceremonies out there and how do you know which is the best one for you? That’s where we can help. We’ll research your industry and pick the tip-top awards that align with your business and marketing strategy. Once we have the list, we’ll provide all the information you need such as categories, deadlines and if there is a cost for entering. We can also advise on which awards are best for your business.
2. Plan, plan and then
plan some more
You’ve got your list of potential awards – what next? It’s time to plan!
Getting an award entry ready can take time to get all the details ready. What you need is someone like Aura PR who’s keeping an eye on the calendar and will alert you (in plenty of time) when you need to start thinking about projects, products or services to enter.
3. It’s all in the details
Writing and submitting a great award entry needs to cover a lot of details. When is the deadline? What categories are there? What information do they need? Do you need to get great photography taken? What are the requirements for entering? Is there anything that will exclude my entry?
That’s before you consider liaising with the different parties involved in the project, product or service. The last thing you want to do is upset your suppliers or contractors by entering an award without their permission. It can end up with a lot of people chasing.
4. Award entry writing
Finally, it’s time to write the award entry. This should be a finely crafted story that sells your story while ensuring the entry gets straight to the point and showcases what makes you different.
It’s a fine art and something we have a lot of experience in crafting. We will handle getting approvals from all the necessary parties and editing the content to keep everyone happy. At the same time, we’ll also make sure the entry hits your unique brand.
Even better, any award entry can perform multiple functions and once written, you can use it to send out social media posts, create a case study or add it as a blog to your website.
5. Time to enter!
The award is written. It’s time to do the last pre-flight checks and get this thing submitted. We’ll ensure your entry dots all the I’s and crosses all the T’s so your award submission doesn’t fall at the last hurdle. The last thing you want is to put the work in and then fail because you didn’t submit the right sort of photos!
Even after the entry has been submitted, we can handle the post-marketing promotion and liaison with the award hosts. What could be better!
*Pssst, don’t worry, at Aura PR, we’re all about integrity. We only choose award entries based on their chance of success and not getting as many awards out the door as possible!