FAQ
Deciding to work with a PR or marketing agency can be difficult, so we thought we’d make the whole process easier by answering your FAQ!
Does my business need PR or marketing agency?
That very much depends on what you’re looking for. If you want to get in magazines and newspapers and build your reputation, then you need a PR agency. But, if you’re looking to drive sales then you need a marketing agency. However, if you’re looking for someone to create blog posts and social media posts then it can be a mixture of both including someone with digital marketing skills.
We get it, it’s confusing. Luckily, at Aura PR, we can promise a wealth of experience in delivering everything you need. From PR to marketing, creating your digital presence to branding or improving your SEO rankings, we can do it all. You could call us a one-stop shop!
What does a PR or marketing agency do?
To put it simply, they help to promote your business, make everyone aware of what you do, protect your brand and drive through sales. Phew, it sounds a lot.
Yet, with more communication channels than ever, getting your company’s voice heard can be a challenge. That’s where marketing and PR agencies come in. They have a wealth of experience in understanding the different possible ways you can communicate and then apply the methods to get you noticed by the right audiences for your business.
How does the process work?
Well, we can’t speak for every other agency, but with Aura PR we start the whole process off with a meeting, we’ll even throw in a lunch if you fancy it. You see, for us to pull the best tricks out of the hat it just makes sense to know you first. This way we can confidently tell your story! Once we know the story you want to tell and the audience you want to reach, we’ll put our heads together to create a strategy game plan. This will let you know exactly what we’re planning to do and when. Whether it’s identifying your goals, undertaking marketing research, or looking at your demographic we’ve got you covered.
Will using an agency end up with me putting in lots of work?
We know you’ve got a lot on your shoulders already, so let us help take some weight off. Once it’s all systems go and you’ve approved the plan, we’ll go off and get everything put in place for you. One advantage of working with Aura PR is that we don’t wait around for you to provide us with ideas or information. Yes, we may need to ask you some questions to make sure we understand your business but mostly we see it as our job to educate ourselves about your industry. Only then, do we have the skills and knowledge to confidently lead on all the work without the need for you to manage us.
Then, all you need to do is approve or amend any work we send over and we’ll do all the rest!
How much will it cost to work with a PR and marketing agency?
You might as well ask, how long is a piece of string – it can be impossible to tell! What we do know is that after working out what you need, who you want to reach, the channels you want to use etc, we can then provide you with a fixed monthly budget. Plus, as a boutique agency, we have the flexibility to offer a range of budgets from something small all the way up to large monthly retainers.
Don’t worry though, we can provide you with a tiered budget solution which allows you to choose the best option for you. The only thing you need to be aware of is that with marketing and PR, you get back what you put in.
How will you control the costs?
We believe in being honest and upfront in how we work with you. The last thing you need is a budget that runs wildly out of control. To make sure there are no nasty surprises at the end of the month, you have two different ways to work with Aura PR. We can either set a monthly retainer or a fixed price for each of the services you decide to use. Unless something changes in the brief, there won’t be any hidden surprises.
So, if you charge a monthly retainer, how do I know I’m getting what I paid for?
This is where our ethos of being honest and upfront comes in. When we agree on the retainer with you, we’ll also provide a plan of what we aim to provide each month. Of course, this can’t be a plan set in stone because we need to adapt according to the results of the PR activity. However, we will send regular updates on the work we are doing for you and you will always be informed of progress.
What makes Aura PR different?
We pride ourselves on taking the creative approach and looking for that new angle. What’s trending? Who’s saying what? Every time we deliver work, we’ll always hunting for new ways to ensure your story always sounds fresh and engaging. From killer headlines, newsworthy pitches to attention-grabbing copies, you can be assured that we have what it takes to earn the media you deserve.
How do I know how well the PR is working?
Let’s just say, we are the pros at analysing! What posts have worked? Where did people click? How can we improve our SEO keywords? Our work doesn’t just stop after we’ve posted that’s just the start. We’ll take every post we created, break it down and analyse it from top to bottom. Only by analysing the work can we consistently grow and make your story shine bright! month we will have a content calendar for our work, this way we can stay on track and keep that traffic ball rolling!
