Still Hiring a Marketing All-Rounder? What a PR Agency Actually Does, and Why Dedicated Support Wins

by Becky Green | Jun 18, 2026 | PR Agency

You wouldn’t ask your accountant to fix the boiler. So why are you asking your social media exec to run your entire communications strategy? Let’s be honest, a marketing team usually starts with the best of intentions. Your business is growing, and you want a...

PR Retainer Fee – Is Your Agency Actually Doing What You Pay Them to Do?

by Becky Green | May 27, 2026 | PR Agency

Are you a business owner working with external agencies? How’s it going? Are you paying for their expertise but not sure what you’re really getting in return for your PR retainer fee? You know the situation. You’ve agreed a retainer package with the agency and, based...

Paying for Paid Media? Here’s How to Ensure it’s Worth The Money

by Becky Green | Apr 7, 2026 | Paid Media

There is something reassuring about paid media. You agree the budget. You approve the wording. You know precisely where and when your brand will appear with no uncertainty and no waiting for editorial decisions. No chasing follow-ups. For marketing teams juggling...

Are you using AI in content creation (and is it really such a bad thing?)

by Becky Green | Feb 11, 2026 | Marketing

Let’s talk about the elephant in the virtual room: using AI in content creation and your digital business content. If you’re a small business in 2026 and no one on your team has asked Kate from HR “Hey, can AI write this blog for me?”… then you’re probably behind the...

PR is here to stay. But you need trust, not volume

by Kirsty | Jan 19, 2026 | Public Relations

Building lasting trust is your most powerful PR strategy in 2026. Not filling the internet with more content. There was a moment not long ago when Sir Martin Sorrell famously declared that PR is dead and the future belongs to flooding the internet with content. ...