Elevate

If you want the perfect way to ‘sell’ your product or service without really ‘selling’, then try the educational approach. This is exactly what we did for Elevate. With refreshed branding established and new products in the pipeline, it was the perfect time for them to write a CPD which they could present to specifiers and major developers. We first created a slide plan for their CPD presentation on designing for sustainability with roofing systems. Once this was approved, we created the slide deck making sure the information was presented in an engaging format that moved away from the traditional words and image format. The presentation met all criteria to become a RIBA Approved CPD which includes the most current information on health and safety guidance and understanding fire risks.

 

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ICFA Surveyor Document

One of the biggest problems for the Insulating Concrete Formwork Association (ICFA) is a lack of awareness amongst mortgage providers on the build system. The ICFA wanted to answer the key issues from surveyors regarding ICF structures. Following research into commonly asked questions we created a Q&A sheet which would demonstrate the positive aspects of ICF. The document was sent out to all surveyors and has resulted in mortgage providers and insurance brokers including the build system within their guidance material.

 

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Flying Flowers World Smile Day

What’s the value of a smile. That’s what we set out to deliver for Lincolnshire-based flower delivery company Flying Flowers. As a business dedicated to delivering a smile with their flowers, holding a series of events to celebrate World Smile Day seemed an obvious choice. We created a news release about the event which we sent out to the local media. The event was picked up by a number of local newspapers and we even had a journalist from BBC Radio Lincolnshire visit the Flying Flowers head office in Sleaford to interview the team.

 

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SEMA Members Newsletter

One of the challenges which associations face, is how to ensure their members know what is happening. This was the case for the Storage Equipment Manufacturer’s Association (SEMA). Following a questionnaire sent out to their members, they realised that even though there was a lot of marketing activity going on, none of their members knew about it. This had led to low satisfaction with the association. The idea was simple – send out a newsletter every quarter to update on SEMA news. The newsletter features current industry topics and receives positive engagement rate. Even more importantly member satisfaction levels have doubled!

 

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