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Winning PR solutions of all shapes and sizes

Switching lighting specialists onto green technology: In just ten years, low-energy lighting experts Aurora went from a fledgling business to a worldwide operation, attracting the best minds in the industry and bringing the most innovative lighting technology to market.

While familiar to those in the know, Aurora needed an educational media relations campaign that would both raise their profile across the industry and challenge common misconceptions and misunderstandings around low-energy lighting.

Over the last two years, Aura PR's media relations campaign has been instrumental in making the brand first choice for lighting installers, designers and architects.

We have achieved relentless media coverage in the most influential titles and built strong relationships with lighting and electrical journalists.

		

Shouting from the rooftops about membrane technology: Over the last decade, Aura PR has delivered a continuous media relations programme positioning Europe's largest membrane manufacturers in the UK market.

Finding fresh content and angles to keep the products in the spotlight over that period of time is no mean feat, but the cumulative column inches we've achieved speak for themselves.

Now distributed through the SIG Design & Technology Group, the roofing range has continued to grow, and we have nurtured relationships with key titles Architects Journal, Building Design and RIBA Journal.

In March 2010 we delivered a major launch event for green roof and living wall (pictured) technology at Westfield London shopping centre on behalf of the Group.



Finding merry men and women to support a £50m bid for Sherwood Forest: In 2007, Nottinghamshire's world-famous Sherwood Forest was one of four UK projects bidding for £50m from the BIG Lottery Fund's People's Contest, to be decided in a televised ITV vote.

Working with a fellow Notts agency, Aura PR spearheaded the viral marketing specialist media relations and lobbying campaign to secure those precious votes.

From a standing position — unlike competitor projects with long-established campaigners and brands behind them like Sustrans and the Eden Project — our direct campaigning reached 2,335,000 voters from specialist groups with a personal interest in realising the Sherwood Forest bid and achieved a combined reach of 6,500,000 through specialist media... living up to the legend Robin himself.

				   

Tuning public in to music group: Nottinghamshire Choral Society relaunched with a new brand and remit. Its objective was to widen the appeal of choral and orchestral music, getting more than the usual suspects involved.

Aura PR launched the new brand, Music For All, to the public with an impromptu fanfare concert on Nottingham's flagship tram network. The stunt gained the attention of all the region's major media partners and Music For All gained significant ground, building on its loyal but niche membership and audience.

Aura's follow-up PR campaign consisted of creative photo opportunities and media relations work around Music For All's events and concerts.


				   
Call from the wild for rural affairs campaign: For some five years, Aura PR promoted the Countryside Agency's range of activities, from a public relations programme to boost British Food Fortnight with the help of celebrity chefs, to launching its Walking the Way to Health programme.

Aura worked as part of a national team to plan strategic implementation across the region.

Our promotion of the revised Countryside Code involved a celebrity launch and reached some 5.5 million readers, viewers and listeners with significant coverage across both TV and radio stations.

Second and third phases of the campaign delivered strategic messages to school children and with the Kennel Club on responsible dog walking.




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